Thinkific is one of the world's leading platform for course creators. Listen to the show to hear how long a YouTube video should be, as well as Owen's summary of a high-level strategy. YouTube has over one billion users (that's about 1 in 3 people on the internet!) so you're in great company and have found an awesome place to grow your business.
1 - In order for your YouTube marketing campaign to be effective, you need to have strong content that people are going to want to watch. See now when you have people subscribing to these channels, products and service providers can directly market to them with relevant ads.
If you do create a longer video, experiment with how you present content — the pacing, story arc, and visuals — to keep viewers interested throughout. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
And finally, this is one very important YouTube concept you need to know: YouTube is no longer just a video search site - it has aspirations to become a top-tier social networking site as well. The description provides more detailed information about your video, making it even more searchable while also giving your audience a broader context for what they're watching.
Marketers are learning that YouTube is a powerful tool; in fact, the 2017 State of Inbound report shows that 48% of all marketers plan to add YouTube as Youtube promotion a content distribution channel in the next 12 months. We all know video marketing is here to stay; it's no longer something marketers are playing with to see if it really generates interest and leads.
Watch time has the highest correlation to more subscribers so we want to double down there. It should be clean and have the prospect of connecting with your audience in much the same way ads do for marketing campaigns. It shows how many people view your videos and how long they watched in a certain timeframe.